Brand Positioning Workshop
A two-day facilitated session for owner-led firms to define audience, distinction, and a positioning statement your team can use daily.
Who this is for
Owner-led firms with 3–40 staff who serve a defined neighbourhood or city district: independent retailers, health practices, food businesses, personal services, and light manufacturing with a local customer base. You already have repeat customers but struggle to explain why someone new should choose you over a nearby competitor.
What you receive
- A written positioning statement (one page) naming your primary audience, the problem you solve, and your distinct offer
- Three proof points drawn from your actual operations—not generic industry claims
- Messaging guidance for signage, website hero copy, and staff introductions
- A one-hour follow-up call within 30 days to review early implementation
What is not included
- Logo design, website build, or paid advertising management
- Legal review of trade names or trademark filings
- Translation into Traditional Chinese (available as a separate brief if needed)
How the workshop runs
Day 1 — Discovery (4 hours)
We visit your premises or host you at our Taipei office. We review how customers currently find you, walk the floor if applicable, and interview the owner and 2–3 staff members about who they believe the firm serves best.
Day 2 — Positioning draft (4 hours)
We present two positioning directions based on Day 1 evidence. You choose one direction—or a hybrid—and we refine language until it sounds like you, not a consultancy template. We document phrasing your team can repeat without sounding scripted.
Timeline and preparation
Book at least three weeks ahead. Before Day 1, send your current website URL, any printed menus or brochures, and a short note on your top three competitors within walking or short-drive distance.
Location and delivery
Default delivery is our office at Office 9, 45 Placeholder Street, Taipei 00000, or your premises within the Taipei metro area. Engagements in Taichung, Tainan, or Kaohsiung require travel days billed at NT$ 6,000 per day plus accommodation if overnight stay is needed.
Next step
Submit a brief through our contact form describing your business type, neighbourhood, and what feels unclear about your current messaging. We will propose dates and confirm scope before invoicing.